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Maseru
February 23, 2024
BusinessDesignDevelopment

LNDC LOOKS AT PROMOTING INVESTMENT THROUGH MUSIC

Maseru, Feb.01– In its quest to promote Lesotho as an attractive investment and sourcing destination for both foreign and indigenous investors and traders, the Lesotho National Development Corporation (LNDC) through the Nation Brand initiative will hold auditions for Basotho musicians.

Speaking in an interview with the Agency on Thursday, the Nation Brand Manager Mr. Ts’epang Hatase said that the auditions are aimed at producing a signature song that will represent the spirit and values of our great nation, patriotism, trade, investment, tourism and reputation of Lesotho.

He stated that the winner in this competition will only be engaged in the creation of the song only as it is expected to be a once off engagement. . . .

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