Maseru, Nov. 25 — Lesotho Tourism Development Corporation (LTDC) in partnership with ‘Melesi Lodge for adoption of district content creators on Tuesday in Maseru.
During the event, Head of Strategic Marketing at LTDC, Mr. Phomolo Lebotsa explained that LTDC launched ‘show us Lesotho’ initiative to give youth the opportunity to create content that showcases the beauty and unique features of their villages.
He stated that the aim is to encourage youth not to wait for employment but to start earning an income through content creation while promoting Lesotho to the world.
He mentioned that this in return is expected to help attract more tourists who play a significant role in boosting the country’s economy.
ENDS/MAMAJ/tl
