Maseru, May 05 — To promote Strategic Public Relations (PR), Limkokwing University of Lesotho (LUCT) through the Faculty of Communication will hold a campaign in Maseru next week.
The campaign to be led by Bachelor of Arts in Professional Communication students, Media and Broadcasting will also feature Diploma in PR students while also attracting stakeholders from different stakeholders.
According to LUCT Registrar, Ms. ‘Mateboho Moorosi the campaign themed ‘Shaping Industry Through Strategic PR,’ seeks to emphasise the concrete abilities, creativity and professionalism that communication and PR students contribute.
This she said will be done by demonstrating their talent in developing persuasive narratives, managing a wide range of communication platforms and engaging the public effectively.
This initiative, she explained, is further meant to showcase that students are not only academically trained but also prepared for the demands of the professional world.
Their projects therefore showcase a strong blend of strategic insight and innovative delivery, qualities that are indispensable in today’s dynamic communication environment, while also fostering stronger collaborations and connections among diverse organisations.
The University has called relevant stakeholders to support this initiative driven research, executive of communication to build trust, manage reputation and achieve specific organisation goals.
LUCT was formed with the aim to promote quality education in the country, enhance creativity and innovation while also focusing on creating students who are job seekers as opposed to job creators.
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