Berea, Feb. 12- In the midst of rapid digital transformation and the rise of Artificial Intelligence (AI), media personalities say radio remains a vital and credible source of information in the era of the Fourth Industrial Revolution.
This was highlighted during the commemoration of World Radio Day, celebrated under the theme: “Radio and Artificial Intelligence: AI is not a tool, not a voice”. In an interview with the Lesotho News Agency (LENA), Molisa Ea Molemo FM Station Manager, Ms. Tiisetso Makhats’eane, said although radio competes for space in a rapidly evolving technological environment, it continues to be a powerful platform for informing, educating and disseminating credible information to the public. Ms. Makhats’eane acknowledged that digital technology and AI have gained prominence due to their speed, particularly through various social media platforms that circulate news instantly, often without verifying facts or authenticity.
She noted that unregulated social media platforms pose a significant challenge to traditional media, including radio, as they disseminate information rapidly. However, she emphasized that radio remains one of the most trusted sources of information due to its adherence to fairness, fact-checking, balanced reporting and professional ethics. “The main reason many people rely on radio for news is its commitment to fairness, thorough research and balanced reporting.
In contrast, some social media platforms may publish information without considering the potential harm it could cause,” she said. She added that while digital technology and AI are beneficial in the media landscape, there is a need for strong regulatory frameworks to curb misinformation and defamation. “Digital technology and AI are here to stay.
Therefore, robust policies must be developed to regulate their use, and those operating social media news platforms should be identifiable and accountable,” she said. Ms. Makhats’eane further expressed concern that radio stations are losing potential advertisers to social media platforms, calling for policy measures to ensure such platforms are regulated and contribute to tax obligations. Meanwhile, Thato-Ea-Hao FM radio personality, Mr. Molise Molise, also affirmed that radio continues to play a crucial role in strengthening community participation and addressing issues affecting communities.
He said radio promotes cultural diversity and connects people across the country and beyond. Mr. Molise, who hosts youth entertainment programmes, described radio as one of the most affordable and accessible means of communication, catering to all social groups. Despite challenges posed by digital platforms and misinformation, he maintained that radio remains relevant.
He stressed that both radio and the internet have coexisted for decades and each plays a significant role in information dissemination. For radio to remain sustainable in the digital landscape, Mr. Molise said broadcasters must adopt adaptive strategies and develop engaging and informative programmes that retain listeners. He further called for the registration and regulation of digital media platforms, urging authorities to harmonize their operations in line with professional and ethical standards. World Radio Day is commemorated annually on February 13. It was first proclaimed in 2011 by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and later endorsed by the United Nations General Assembly in 2012. The day recognises the significant role played by journalists, broadcasters, producers and technical teams worldwide.
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