CHINA — Reading culture amidst the advent of Artificial Intelligence (AI) remains key for media continuity and sustainability across the world.
This came out top of the agenda forming part of the ongoing World Media Cooperation in the People’s Republic of China (PRC), where in line with the theme ‘Cultural Inheritance and Modernisation’ the media is encouraged to understand different cultures including Chinese to enhance development in their own countries.
Introducing one of the largest libraries in China with a total of eight million books, many of which are Chinese ancient history books, Suya Jie mentioned that unless reading culture is promoted starting with the media and to the younger generation, AI will definitely take it all.
She explained they have invented an AI tool within the library, enabling readers to also inquire and get answers immediately when they ask. According to Suya Jie, through reading written narratives, documentation and stories, it becomes easier to make reference points.
Therefore, she alluded to the importance of the media being on the forefront in advocating and encouraging nations to read as libraries across the world are key in enabling societies adapt to the advent of AI technologies.
Talking about developments in China including the library they have seen thus far, Ms. Sandra Kemp, Deputy Director of Communication in the Office of The Prime Minister in The Bahamas said “China has made outstanding progress in the last 40 years. What has impressed me most is that they are moving forward with technology while ensuring that their rich cultural heritage remains relevant in today’s world.”
The two-week’s seminar is organised by the International Department of Central Committee of the CPC as part of people to people media cooperation initiatives.
Amongst other key sectors visited thus far include high technological development centres in China, libraries including museums to mention but a few.
ENDS/AM/tl
