Maseru, Oct. 10 — Econet Telecom Lesotho (ETL) in partnership with Sasai Econet Financial Services (SEFS) have launched the ”Hoa Khonahala” campaign with the tagline #Cruisingnicely.
Speaking at the launch, the Acting General Manager-Marketing Communications and Customer Experience Mrs. Puleng ‘Mathabo Masoabi said the campaign reflects on Econet’s ongoing commitment to rewarding customers while advancing Lesotho’s Digital transformation.
Mrs. Masoabi said apart from rewarding customers, the aim is to encourage Basotho to use digital platforms when dealing with money related issues. She said rounding with cash lately is not recommended hence the use of Ecocash and other platforms.
”Through this campaign, we are not only rewarding our customers, but also reaffirming our pledge to dorve Lesotho’s digital economy forward.. Every transaction and every connection through our network brings us closer to building a more inclusive and digitally empowered nation”, she said.
Ends/KP/tl
