Maseru, Nov. 24 — The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum of Understanding (MOU) intended to foster sustainable growth of Lesotho’s tourism development.
In her speech, the Ambassador of African Tourism Board Mrs. Khanyisile Jenesse Zwane currently living in Swaziland stated she developed the idea of developing tourism in Lesotho having realised how beautiful the Mountain Kingdom is, and having the potential to attract millions of tourists for economic growth.
She said the most important part of the MOU is focusing on young people as well as the vulnerable groups of people, saying there are programs lined up to meet them halfway in response to issues of unemployment.
The Executive Chairman of the African Tourism Board Mr. Cuthbert Simphiwe Ncube stated that the signing of the MOU establishes a structured, high impact collaboration aimed at global positioning, and will work closely with Lesotho to secure its place in the strategic global markets forums, and partnerships ensuring Lesotho’s voice is heard, its brand is recognised, and its tourism offerings are globally accessible.
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