20 C
Maseru
February 13, 2025
Development

ROADS DIRECTORATE ENGAGES MEDIA IN DEVELOPING COMMUNICATION STRATEGY

Maseru, Feb.15 — The Roads Directorate (RD) Hosted a two-day workshop for communication practitioners with the aim to develop a communication strategy ahead of the awareness campaign about road reserves encroachment.

Giving the purpose of the workshop, the Public Relations Manager (PRM) Mrs. Nosizolo Matela indicated that the road reserve encroachment has been a long-time challenge and this is the time the RD wants to raise awareness to the public about the importance of reserving them.

She noted that they have invited media practitioners because they are good communicators and able to disseminate information using a wide range of media channels. Adding that with communicating strategy, they hope to achieve the intended results. . .

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